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| Article Name : | | | “CUSTOMER RELATIONSHIP MANAGEMENT CRM) PRACTICES IN FIVE STAR HOTELS” | | Author Name : | | | Dr. Pooja Deshmukh and Kevin Kamuel Nawgiri | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14952 | | Article : | |  | Author Profile | | Abstract : | | | The service industry is going through wonderful turns of events. The discoveries uncovered that current practices of CRM among five star hotels are that as the class of star hotels expanded, CRM practices additionally expanded altogether. | | Keywords : | | - Customer Relationship Management (CRM),Relationship Marketing.,
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