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| Article Name : | | | PROSPECTS AND CHALLENGES OF BANCASSURANCE: A CONCEPTUAL STUDY | | Author Name : | | | Tarique Raza | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14490 | | Article : | |  | Author Profile | | Abstract : | | | Bancassurance, a French term, simply denotes using banking channels to sell insurance products. Bancassurance is yet another manifestation of the convergence process in the financial services industry. | | Keywords : | | - Bancassurance,Bank Client Relationship,
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