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Article Name : | | BANKING INDUSTRY AND CUSTOMER RELATIONSHIP MANAGEMENT AN APPROACH | Author Name : | | Mrs Pragati Banwar & Dr Ratnesh Kumar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-14379 | Article : | | | Author Profile | Abstract : | | Customer relationship management is a complete business strategy that enables an organization to maintain good relationships with customers. The customer is considered the king of the market. | Keywords : | | - Banking Industry,Customer Relation Management.,
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