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Article Name : | | BUYING BEHAVIOUR OF WOMEN FOR DURABLE PRODUCT WITH REFERENCE TO BILASPUR | Author Name : | | Dr Ratnesh Kumar & Mrs Pragati Banwar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-14378 | Article : | | | Author Profile | Abstract : | | Globalization and liberalization of business operations have given the customer/consumer an opportunity to choose one of the same products available in the market. Whether they are international, regional, local sellers or consumers engaged in purchasing consumer/industrial products, global market trends have a major impact on consumer behavior. | Keywords : | | - Women Customer,Durable Product,
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