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| Article Name : | | | COMMUNICATION STRATEGIES IN MARKETING AS COMPETITIVE ADVANTAGES IN A CREDIT COOPERATIVE IN SOUTH AMAZON – BRAZIL | | Author Name : | | | Ariela Felicia Gomes da Silva , Ademir Luiz Vidigal filho , Carlaile Largura do Vale and Lucelia Largura do Vale | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1395 | | Article : | |  | Author Profile | | Abstract : | | | The following article has the its theme the use of communication strategies in marketing in the credit union, stressing the advantages that the use of these bring to the cooperative venture. Communication strategies in marketing involves the marketing mix, which consists of using promotional tools to promote and create awareness to consumers about the products and services offered by the company, stimulating consumption. | | Keywords : | | - Advantages
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