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| Article Name : | | | SERVICE QUALITY IMPROVEMENT CHALLENGES - THE CASE OF INDIAN TOURISM AND HOSPITALITY SECTOR | | Author Name : | | | Irshad M. B. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13823 | | Article : | |  | Author Profile | | Abstract : | | | This paper examines the issues of service quality improvement relating to Indian tourism & hospitality sector and addresses the challenges. Travel and tourism sector is the largest service sector in India. | | Keywords : | | - Indian Tourism & Hospitality Sector,Service Quality,
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