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Article Name : | | “STUDY OF EMPATHY, A SERVICE QUALITY PARAMETER AT LIC KOLHAPUR” | Author Name : | | Dr. Ashok S. Banne | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-13651 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | Since its nationalization LIC, a giant public undertaking has completed sixty years in the Indian life insurance market. It played a prominent role in providing social security to the masses. With the entry of private insurers in Indian life insurance LIC is facing steep competition since 2000. | Keywords : | | - Life Insurance,Empathy,Market Share,Service quality,Social Security,
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