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Article Details :: |
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| Article Name : | | | CONSUMER NEUROSCIENCE AND ITS APPLICATION IN MARKETING | | Author Name : | | | Joemon M. Chacko and Dr. K. Subashini | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13529 | | Article : | |  | Author Profile | | Abstract : | | | Consumer neuroscience has gained considerable insights in basic functions of the human brain, through application of neuroscientific methods to marketing research questions. These findings have found a broad audience in the scientific community of economists, biologists and psychologists. | | Keywords : | | - Consumer neuroscience,neuroscientist,
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