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| Article Name : | | | AN ANALYTICAL STUDY AND OVERVIEW OF E-COMMERCE BUSINESS IN INDIA | | Author Name : | | | Vyas Deval Gautamkumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13478 | | Article : | |  | Author Profile | | Abstract : | | | E-commerce is one of the fastest growing segments in the Indian Economy. Though marked by high growth rate, the Indian e-commerce industry has been behind its counterparts in many developed and emerging economies, primarily due to a relatively low internet user base. | | Keywords : | | |
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