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| Article Name : | | | A STUDY ON YOUNGSTER BRAND PREFERENCE TOWARDS TELECOM SERVICE PROVIDERS IN MADURAI CITY | | Author Name : | | | K. Pushpaveni , N. Muthukumar and K. Dheenadhayalan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1346 | | Article : | |  | Author Profile | | Abstract : | | | Branding permits customers to develop association with a brand and eases the purchase decision. According to Jabber, D. (2007.p.330.) Strong brands benefit consumers in that they provide quality certification, which can aid decision- making of purchasing. The study investigates youngster brand preference towards telecom service providers in Madurai city. | | Keywords : | | - youngster brand preference
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