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| Article Name : | | | “MAAN KI BAAT” – RADIO AS ATOOL FOR MASS COMMUNICATION | | Author Name : | | | T. Sripathy | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1328 | | Article : | |  | Author Profile | | Abstract : | | | This paper investigates the radio broadcast of programme ‘Maan Ki Baat’, a monologue radio talk by Indian Prime Minister using the platform of All India Radio (AIR) to connect the millions of Indians on his thoughts for vision of the country. The research is based on the review of some selected texts. The researcher main position is that, radio is one of the most ubiquitous, effective, fastest and cheapest medium available to mankind. | | Keywords : | | - Communication gap
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