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| Article Name : | | | E-COMMERCE : A BUSINESS SCOPE IN INDIAN CONTEXT | | Author Name : | | | Deepa Kaushal , Mukesh Patidar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1319 | | Article : | |  | Author Profile | | Abstract : | | | Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E-commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks. The number of consumers making online purchases is increasing day-by-day. India is among the fastest growing online market. Internet usage has reached almost 10% penetrations in India. With the evolution of E-commerce, we have also seen a huge boom in the marketplaces where people visit to purchase or sale their products. The data that will most interest online retailers is the number of Indians shopping online. About 11 percent of the total online population in India, use the internet for E-commerce. Some 6 to 7 million are booking on travel sites, representing 25 percent of total travel bookings, with 2 to 3 million people using other E-commerce sites. The number of people buying online in India is expected to grow to 39 million by 2015. This article analyses the growth of E-commerce in India. | | Keywords : | | - Internet and Information technology
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