| Article Name : | |
| A STUDY ON KERALA TOURISM BRAND ATTRIBUTES THAT NEED SPECIAL ATTENTION IN POST COVID-19 SCENARIO WITH SPECIAL REFERENCE TO MALABAR REGION |
| Author Name : | |
| Abdul Jaleel E. T. and Dr.Sasirekha S. |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ROR-13065 |
| Article : | |
 | Author Profile |
| Abstract : | |
| The state of Kerala is considered as a one of the domestic and foreign tourist paradise. It is relevant and imperative a detailed study is necessary for boosting the opportunities in Post Pandemic scenario. |
| Keywords : | |
- Brand Attributes,Tourism industry,
|