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Article Details ::
Article Name :
Role Of Internet In Modern Marketing
Author Name :
SIDDAMMA R. GUDED
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-1300
Article :
Author Profile
Abstract :
This paper attempts to understand the role of Internet in marketing process and its implications on business activities and the decisions making process. With the increasing technological advancements the businesses are shifting from traditional methods of marketing to modern methods. Moreover, with the increasing literacy rate and easy accessibility of technology, the people have started using internet more. Students of schools are often asked to make use of computer & internet more to complete their projects. From school or college students to working professionals being more tech savvy, the usage of internet is not restricted only to a particular age group. This also guides marketing managers to make customer base targeted strategies.
Keywords :
 
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