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| Article Name : | | | A STUDY OF CONSUMER' PERCEPTIONS REGARDING CYBER-SECURITY MANAGEMENT TOWARDS ONLINE SHOPPING IN THE ERA OF CHANGING TRENDS OF USING THE INTERNET | | Author Name : | | | Dr. Mohd. Farooque Khan and Varunraj Chandrashekhar Kalse | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-12987 | | Article : | |  | Author Profile | | Abstract : | | | The growing use of the Internet in India offers a growing opportunity for online shopping. If E marketers know the things that affect Indian online behavior, as well as the relationship between these things and the type of online shoppers, then they can improve their marketing strategies to turn potential customers into active ones, while keeping existing online customers available. | | Keywords : | | - E-COMMERCE,online shopping,
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