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| Article Name : | | | CHALLENGES AND OPPORTUNITIES FOR MARKETERS IN THE EMERGING MARKETS: GLOBAL PERSPECTIVE | | Author Name : | | | Dr. Upendra Prasad Raut | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-12550 | | Article : | |  | Author Profile | | Abstract : | | | With increasing importance of the emerging markets in the global economy, there is growing interest among marketing researchers and managers to understand the differences between the consumers in the developed and emerging markets as well as the challenges and opportunities posed by these differences for both local and foreign marketers in these emerging markets. | | Keywords : | | |
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