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Article Name : | | A REVIEW ARTICLE ON PERCEPTION OF PHYSICIANS AND PHARMACISTS ON THE CHALLENGES AND USE OF GENERIC MEDICINES IN INDIA | Author Name : | | Hardi Raval and Dr. Rachna Gandhi | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-11891 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | To minimize the price and maximize the access of the drugs, generic substitution of branded drug has been introduced globally. | Keywords : | | - price and maximize,generic substitution.,
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