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            | Article Name : |  |  | A REVIEW ARTICLE ON PERCEPTION OF PHYSICIANS AND PHARMACISTS ON THE CHALLENGES AND USE OF GENERIC MEDICINES IN INDIA |  | Author Name : |  |  | Hardi Raval  and  Dr. Rachna Gandhi |  | Publisher : |  |  | Ashok Yakkaldevi |  | Article Series No. : |  |  | ROR-11891 |  | Article : |  |  |  | Author Profile |  | Abstract : |  |  | To minimize the price and maximize the access of the drugs, generic substitution of branded drug has been introduced globally. |  | Keywords : |  |  | price and maximize,generic substitution.,
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