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Article Details :: |
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| Article Name : | | | FUTURE TRENDS ON MARKETING STRATEGY | | Author Name : | | | Dr. Sreenivasa Rao Behara | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11777 | | Article : | |  | Author Profile | | Abstract : | | | This paper describes how impact of product range, price level, product positioning and technological change can help in formulating optimal business strategy for automotive manufacturers. | | Keywords : | | - Marketing Strategy,Market,
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