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Article Details :: |
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| Article Name : | | | MARKET SEGMENTATION STRATEGIES OF CELL PHONE: A CONCEPTUAL STUDY | | Author Name : | | | Anil Kumar Roy | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11736 | | Article : | |  | Author Profile | | Abstract : | | | As mobility becomes an increasingly prevalent force shaping the lifestyles of consumers, the market for the technologies and devices accompanying this trend also improves at a fast pace. | | Keywords : | | - Cell Phone,Heterogeneous Market,
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