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| Article Name : | | | A CRITICAL STUDY ON PUBLIC AND PRIVATE SECTOR BANKS IN MARKETING MANAGEMENT AND CUSTOMER LOYALTY IMPACT SPECIAL REFERENCE TO DELHI NCR | | Author Name : | | | Dr. Sapna Bansal, Piyush Prabhakar and Kabiru Yusuf Sadauki | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11650 | | Article : | |  | Author Profile | | Abstract : | | | This article takes place a Comparative Study on Public and Private Sector Banks in Marketing mix and marketing management and Customer Loyalty impact with special reference to Delhi NCR. | | Keywords : | | - Customer Relationship Marketing mix and marketing management (CRM) strategy,Customer Loyalty (CL),
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