|
Article Details :: |
|
|
| Article Name : | | | APPROACH OF CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING INDUSTRY | | Author Name : | | | T. M. Shinde | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11154 | | Article : | |  | Author Profile | | Abstract : | | | Because of the fierce competition in the banking sector, where the competitive struggle is constantly underway to gain huge market share and attract the most potential customers, and considering the poorly-offered banks, customer relationship management is a fundamental tool. | | Keywords : | | - fierce competition,poorly-offered banks,
|
|
|
|