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Article Details :: |
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| Article Name : | | | IMPACT OF CELEBRITY CREDIBILITY ON CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS | | Author Name : | | | D. Vijaya Lakshmi and Dr.J.R.Isaac Balasingh | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10526 | | Article : | |  | Author Profile | | Abstract : | | | Many companies choose the most popular celebrities according to their budget and some companies are ready to beyond their budget in order to increase their sales margin. | | Keywords : | | - Celebrity Credibility,Buying Behaviour and FMCG Products.,
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