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Article Details :: |
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| Article Name : | | | SOCIAL MEDIA AS A TOOL IN IMPROVING BRAND EQUITY IN TELECOM INDUSTRY IN THAILAND | | Author Name : | | | Acting Sub Lt. Narongsak Taocome | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10512 | | Article : | |  | Author Profile | | Abstract : | | | The purpose of this research is to explore any relationship between brand personality and brand image in mobile telecom branded offerings. | | Keywords : | | - Brand Equity,Brand Awareness,
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