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Article Details :: |
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| Article Name : | | | “MARKETING STRATEGY OF BANKING PRODUCTS OF PUBLIC SECTOR BANKS IN MAHARASHTRA” | | Author Name : | | | Prof. Reuben Umap and Prof. Vaishali Nikam | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10454 | | Article : | |  | Author Profile | | Abstract : | | | Fast proliferation of Information and Communication Technology (ICT) has brought about radical improvements in the field of banking at all levels, right from marketing of products, delivery of services, and making day to day transactions with customers. | | Keywords : | | - Banking Technology,Technological Innovations,
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