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| Article Name : | | | Motivation Of Television Viewers In Anantapur District Of Andhra Pradesh | | Author Name : | | | R. HARILAL | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1006 | | Article : | |  | Author Profile | | Abstract : | | | Entertainment is the primary motivation for TV viewing, but respondents disagreethat this motivates their OUSV usage. Online user-shared video use is motivated bymore instrumental (informational) purposes, unlike traditional TV. Yet, even morethan TV, it is not soughtfor companionshippurposes,in spite of the socialfeatures ofuser-shared video sites and the associated recommendation processes. On the basis of these three central motivations alone, we can see that these are quite different media. | | Keywords : | | - Entertainment, primary motivation, OUSV usage, traditional TV.,Entertainment, primary motivation, OUSV usage, traditional TV.
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