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16351	Mr. Vijaya Kumara and Dr. Padmanabha K.V.
	THE DOUBLE-EDGED SWORD: A CRITICAL ANALYSIS OF THE SYMBIOTIC RELATIONSHIP BETWEEN CYBERCRIME AND MEDIA

16348	Manda Baburao
	A STUDY ON BIRTH AND EVOLUTION OF POLITICAL PARTIES AND PARTY SYSTEM IN INDIA (1947-2019)

16376	Mr. S. Syed Muthaliff, Ms. P. Priyadharshini and Mr. S. Akash
	“A STUDY ON IMPACT OF DIGITAL PAYMENTS ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY”

16364	Ms. Lata S. Vitkar
	THE ROLE OF INSTAGRAM REELS AND YOUTUBE SHORTS IN BUILDING BRAND AWARENESS AMONG GEN Z IN SOLAPUR CITY

16373	Mr. M. Ashwin, Ms. S. Nithyasri and Ms. R. Vigneshwari
	"A STUDY ON IMPACT OF BRAND HERITAGE AND LIFESTYLE INFLUENCE TOWARDS SELECTION OF ROYAL ENFIELD MOTORCYCLE WITH SPECIAL REFERENCE TO OXINA MOTORS, TRICHY"

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