|
Article Details :: |
|
|
| Article Name : | | | ROLE OF SPONSORSHIP IN POPULARIZING SPORTS | | Author Name : | | | Dr. Baiju Abraham | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9779 | | Article : | |  | Author Profile | | Abstract : | | | An appropriate definition of sponsorship is Sandler’s (1993) as cited by Papadimitriou (2008), “The provision of resources (money, people or equipment) by an organisation directly linked to an event or activity in exchange for a direct association to that event or activity.” | | Keywords : | | - largest industry ,marketing communications,
|
|
|
|