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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT OF COMMERCIAL BANKS IN IDUKKI DISTRICT | | Author Name : | | | Minija Abraham | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9755 | | Article : | |  | Author Profile | | Abstract : | | | CRM has been of great importance in India. Organizations now understand the importance of being customer-centric, i.e. aligning all the processes, planning and methods with the customerrequirements. | | Keywords : | | - Customer relationship management,customer retention,
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