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Article Details :: |
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| Article Name : | | | STUDY OF EFFECT OF TV ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR OF KALYAN & DOMBIVLI CITY | | Author Name : | | | Mr. Manoj B. Makawana and Dr. B. S. Gaikwad | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9700 | | Article : | |  | Author Profile | | Abstract : | | | Television has already become an integral part of the life of people in today's world. It is indeed a reality that different media spread awareness, but television advertising plays a major role in purchasing people's behaviour. | | Keywords : | | - TV advertising,buying behaviour,
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