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| Article Name : | | | EFFECTIVENESS OF INTERNET ADVERTISEMENT ON COLLEGE STUDENTS BUYING BEHAVIOUR IN KUMBAKONAM | | Author Name : | | | Suganthi K. and Dr. S. Palanivel | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9375 | | Article : | |  | Author Profile | | Abstract : | | | Internet advertising uses the internet to deliver promotional marketing messages to consumers. The most glamorous item of promotion mix is the advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas. | | Keywords : | | |
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