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| Article Name : | | | A SERIAL MEDIATION ANALYSIS BETWEEN AWARENESS OF GREEN PRODUCTS AND PURCHASE INTENTION TOWARDS GREEN PRODUCTS – AN EMPIRICAL STUDY | | Author Name : | | | B. G. Kohila and Dr. R. Mabel Sulochana | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9317 | | Article : | |  | Author Profile | | Abstract : | | | The importance of protecting our environment has achieved crucial importance in the present context. We see a lot of manmade disasters which look like natural disasters. | | Keywords : | | |
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