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Article Details :: |
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| Article Name : | | | STUDY OF CONSUMER PREFERENCE FOR SOFT DRINKS IN INDIA | | Author Name : | | | Dr. Devendra Kumar Pandey | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8997 | | Article : | |  | Author Profile | | Abstract : | | | Soft drink organizations now a days are highlighting the health benefits targeting youth to secure niche in the soft drink market due to major shifting trends noticed in recent past in the consumption pattern of soft drinks by the youth from carbonated to non carbonated soft drinks. | | Keywords : | | - Consumer preference,Soft drinks,
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