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| Article Name : | | | CONSUMER BUYING BEHAVIOUR FOR SMALL CAR IN KANYAKUMARI ECONOMY –A STUDY | | Author Name : | | | Dr. S. Rajapriya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8914 | | Article : | |  | Author Profile | | Abstract : | | | The car industry nowadays is the most profitable sector in the world. Reasons for raise in non-refundable returns in village, town, city enterprises and effortless funding being provided by the commercial banks and private monetary institutes, the small car sales have risen at the rate of 47 per cent per year in August 2018 over the corresponding period in the previous year. | | Keywords : | | - Small Car and Consumer Buying Behaviour,Small Car,
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