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Article Details :: |
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| Article Name : | | | BEHAVIOURAL PATTERN OF CONSUMERS TOWARDS THE ORGANIZED RETAIL OUTLETS - A REVIEW | | Author Name : | | | Dr. Reshma Nikhat | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8885 | | Article : | |  | Author Profile | | Abstract : | | | Retailing in India is increasing with a tremendous growth due to the rising and improving incomedynamics, literacyrate, coming up of MNCs,easy access to online shopping lifestyle,health consciousness, the migration of the population from rural to urban areas and the increasing educated middle income groups and women empowerment. | | Keywords : | | - Consumer behaviour,Distribution,
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