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Article Details :: |
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| Article Name : | | | AN ANALYSIS OF SMALL SCALE INDUSTRIES IN MARKETING STRATEGIES | | Author Name : | | | Dr. Lengare K. B. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8873 | | Article : | |  | Author Profile | | Abstract : | | | The purpose of the paper is to examine the factors influence the price decision, selection of distribution channels by the SSI. In the period of globalization small manufacturers are fronting lot ofissues in area of marketing mix such as product planning and positioning, pricing and distributionissues. | | Keywords : | | - Marketing mix,Marketing Strategy,
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