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| Article Name : | | | ASCENDANCY OF BEHARIOUAL FINANCE IN INVESTMENT DECISION: A STUDY | | Author Name : | | | Teju Kujur and Dr. Sanskrity Joseph | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7848 | | Article : | |  | Author Profile | | Abstract : | | | In traditional financial system it has been assumed that, investors are smart, rational and they make right decisions at right time, with correct information at hand, but this assumption is not true in reality. | | Keywords : | | - Behavioural finance,Ascendancy,
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