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Article Details :: |
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| Article Name : | | | CONSUMER PURCHASE DECISION OF COSMETIC PRODUCTS IN THANJAVUR CITY – A STUDY | | Author Name : | | | G. Lakshmi and Dr. A. Ananth | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7731 | | Article : | |  | Author Profile | | Abstract : | | | The purchase decision is in the consumers hands, based on their preference, product price, products availability and previous experience the consumers taking decision. | | Keywords : | | - purchase decision,Consumers friends,
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