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| Article Name : | | | CONSUMER BEHAVIOUR TOWARDS UNORGANIZED SECTOR OF RETAIL MARKETING (An Empirical study of Raipur City) | | Author Name : | | | Dr. G.D.S. Bagga and Ms. Priti Saini | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7189 | | Article : | |  | Author Profile | | Abstract : | | | As we all know that the unorganized sector practices by its own way of business. Today in Raipur City unorganized sector is one of the most earning resource, it has found that even the organized sector started practicing a part as unorganized selling because of the physiological environment of the consumer that unorganized sellers sell in cheap price as comparison to organized sector as the sector has no fixed stability in profit. | | Keywords : | | - Unorganized sector,LIG/MIG/UIG group,
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