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Article Details :: |
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| Article Name : | | | CONSUMER BEHAVIOUR A THEORETICAL OVERVIEW | | Author Name : | | | K. Venkatachalam and Dr. M. Nazer | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7173 | | Article : | |  | Author Profile | | Abstract : | | | “The decision-Making process by which formal organization launches the require for obtain products and services, and build out, assess and choose amongst the choice brands and suppliers. | | Keywords : | | - Decision making products and services,individual Behavior,
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