| Article Name : | |
| A STUDY ON SHIFT IN CONSUMER TRADITIONAL RETAILING DUE TO EMERGENCE OF ORGANIZED RETAIL BRANDS |
| Author Name : | |
| Mrityunjay Kumar and Dr. P. H. Karmadkar |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ROR-6735 |
| Article : | |
 | Author Profile |
| Abstract : | |
| The paper studied the change in the consumer buying behaviour towards the conventional kirana stores or traditional retailing in terms of the monthly purchase of grocery or the household items due to the rise of the organized retail brands. |
| Keywords : | |
- Changing Life style,Buying Pleasure,
|