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Article Details ::
Article Name :
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO FAST-MOVING CONSUMER GOODS IN KANYAKUMARI DISTRICT
Author Name :
Ms. S. Raja Prathiba and Dr. R. Dharmaragini
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-6453
Article :
Author Profile
Abstract :
In the past few decades, the use of social media has revolutionized the way entrepreneurs do business.
Keywords :
  • stratified random sampling,social media,
 
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