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Article Details ::
Article Name :
GLOBAL COMPETITIVENESS AND INTERNATIONAL MARKETING STRATEGY
Author Name :
Dr. Akshat Dubey and Vaibhav Jaiswal
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-6371
Article :
Author Profile
Abstract :
Most companies are looking at the global market to improve their competitiveness. In recent years, there has been a fair dispute about the most appropriate policy in the international market.
Keywords :
  • global competitive,international marketing strategy,
 
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