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Article Details :: |
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| Article Name : | | | “AN INVESTIGATION OF FACTORS INFLUENCING BRANDS PRESCRIPTION SUBSTITUTION IN PHARMACEUTICAL MARKET IN INDIA” | | Author Name : | | | Dr. Hemant Katole | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6180 | | Article : | |  | Author Profile | | Abstract : | | | Two drug products are deemed to be pharmaceutical equivalents if they have the same active ingredient, strength or concentration, dosage form, and route of administration. They may differ in shape, scoring design, release mechanisms, packaging, expiration time, and to some extent, labelling. | | Keywords : | | - Brand Prescription,Brand Prescription Substitution,
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