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Article Details :: |
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| Article Name : | | | THE EFFECT OF ADVERTISING AND SALES PROMOTIONS ON BRAND EQUITY WITH SPECIAL REFERENCE TO FMCG PRODUCTS IN THANJAVUR DISTRICT | | Author Name : | | | R. Ethiroli and Dr. R. Swaminathan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6176 | | Article : | |  | Author Profile | | Abstract : | | | This examination explores the dealings with two showcasing blend components publicizing and deals advancements and brand value creation. Specifically, the investigation centers around promoting from a quantitative which is publicizing spending and subjective in thought general impression of promoting point of view. | | Keywords : | | - Brand associations,Brandawareness,
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