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| Article Name : | | | EXTERIOR ATMOSPHERICS AND CONSUMER IMPULSE BEHAVIOUR: INFLUENCE OF WINDOW DISPLAYS | | Author Name : | | | Preeti Patil | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5192 | | Article : | |  | Author Profile | | Abstract : | | | This study aims to fill the gap in external atmospheric literature and provide useful information to retailers by investigating the influence of external atmospheric variable specifically window displays on customers’ impulse | | Keywords : | | - Atmospherics,Window display,
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