|
Article Details :: |
|
|
| Article Name : | | | “A STUDY OF THE IMPACT OF PHARMA PROMOTIONAL STRATEGIES ON PHYSICIAN’S PRESCRIPTION BEHAVIOUR” | | Author Name : | | | Imtiyaz M. Sayyad | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5008 | | Article : | |  | Author Profile | | Abstract : | | | The primary goal of pharmaceutical firms is to earn profit by providing medicines which are require for treatment of the patients (end users) who are suffering from certain medical problems (need). | | Keywords : | | - Marketing strategies,Pharmaceutical firm,
|
|
|
|