| Market is not a place which remains stagnant, it keeps changing and hence brings new trends in entire marketing mix. Bollywood is the world's largest film producer. It produces close to 1000 movies a year. For that approximately 14 million viewers swarm the theaters each day and more than four billion cinema tickets are sold every year. According to FICCI-KPMG Indian Media and Entertainment Industry Report 2013 the Indian film industry is projected to grow at a Compounded Annual Growth Rate(CAGR) of 11.5 percent to touch INR 193.3 Billion in 2017. The growth of Indian film industry in 2012 over 2011 is 21 % and the estimated size of film industry in 2013 would be INR 122.4 billion. With the growing competition on domestic as well international market Bollywood has started to spend a fortune towards movie marketing in order to drive the business. |