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Article Details :: |
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| Article Name : | | | SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT | | Author Name : | | | Danish Khan and Satyendra Pal Singh | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-4782 | | Article : | |  | Author Profile | | Abstract : | | | This study focuses on different roles of social media held responsible in making better customer relationships in the corporate sector. Corporations need customer loyalty as an essential tool in generating profit and making reputation by emergence as a brand. | | Keywords : | | - social media,essential tool,
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