| Marketing is the only area of business activity that is so strongly defined in terms of interaction with social responsibility, both ethical & environmental. Marketing is no longer confined to exchange of goods and services. Marking concept is now a philosophy of service & mutual gain. Business is marketing & marketing is business. A business has social implications. Thus marketing policies should be framed in a way that it contributes to social well-being. A survey conducted by “Business World” has revealed that the following are the most respected companies. Infosys, Hindustan Lever & Reliance Industries. |