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| Article Name : | | | “A STUDY OF EFFECTIVENESS OF SALES PROMOTIONAL ACTIVITIES ADOPTED BY MAHALAXMI AUTOMOTIVES PVT. LTD, BARAMATI” | | Author Name : | | | NILESH VITTHAL LIMBORE AND MANOJ SHIVAJI WABLE | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-460 | | Article : | |  | Author Profile | | Abstract : | | | In marketing field sales promotion is one of the most important topics. If you are aware in the changing market conditions. Customers are looking for convenience and value for money. The basic of this concept is to initiate a relationship with customer and grow it further. Keeping in touch with customer is the only way of finding out there needs and serving them there to satisfaction. There are various ways in which researcher can enhance and enrich relationship with the customer. Indian automobile sector is in full flow, which holds great future for an India. Standard of living of Indian people is increasing and more and more people find the need and demand for the four wheeler. Thus the sales of cars have increasing in recent year in India. Foreign automobile companies find a good scope in Indian market. It is also important to satisfy all the needs and wants of customers. Here researcher is study sales promotion activities carried out by Maruti Suzuki (India) Ltd for Wagon-R brand and find out responses of customers towards sales promotional activities carried out for Wagon-R. Also researcher is examining widely accepted sales promotional activity by customers of Wagon-R. | | Keywords : | | - changing market conditions.
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